5 Low-Cost Marketing Hacks for SA Small Businesses

Source: Adapted from HubSpot + local examples. 

Marketing doesnt have to break the bank! Heres how to attract customers with minimal budgets: 

1. Leverage Whatsapp Communities

• Create a group for loyal customers (e.g., "Mama's Kitchen Regulars") to share daily specials.
• Example: Joziburg Biltong in Pretoria grew sales by 30% this way. 

2. Partner with local influencers

• Trade free products for Instagram posts (e.g., gift a meal to a micro-influencer with 5k followers).

3. Use Facebook Marketplace

• List products as "local pickup" to reach nearby buyers. 

4. Host a "Bring-a-friend" Day

• Offer 10% off for customers who bring a new client. 

5. Claim Your Google My Business Listing

• Free and critical for local SEO.

The best marketing is authentic. Start small, track what works, and double down!